BACKGROUND:

Orchard Ovens by Valoriani Ltd understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, https://www.valorianiuk.com (“Our Site”) and will only collect and use personal data in ways that are described here, and in a way that is consistent with Our obligations and your rights under the law.Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of this Privacy Policy is deemed to occur if you use Our Site.

1. Definitions and Interpretation

In this Policy the following terms shall have the following meanings:

“Account”

means an account required to access and / or use certain areas and features of Our Site;

“Cookie”

means a small text file placed on your computer or device by Our Site when you visit certain Sections of Our Site and / or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in Section 14, below; and

“Cookie Law”

means the relevant Sections of the Privacy and Electronic Communications (EC Directive) Regulations 2003;

2. Information About Us

a) Our Site is owned and operated by Orchard Ovens by Valoriani Limited, a limited company registered in England under company number 09373435, whose registered address is Unit 3 & 4 The Old Brewery Trading Estate Mona Place, Croft Street, Preston, Lancashire, PR1 8XA and whose main trading address is Unit 3 & 4 The Old Brewery Trading Estate Mona Place, Croft Street, Preston, Lancashire, PR1 8XA .

b) Our VAT number is 204 7530 35.

c) Our Data contact: Dino Manciocchi.

d) Our Email address: info@valoriani.co.uk;

e) Our Telephone number: 01772 250000;

f) Our Postal address: Unit 3 & 4 The Old Brewery Trading Estate Mona Place, Croft Street, Preston, Lancashire, PR1 8XA.

3. What Does This Policy Cover?

This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that We have no control over how your data is collected, stored, or used by other websites and We advise you to check the privacy policies of any such websites before providing any data to them.

4. What Is Personal Data?

Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in Sectionicular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

5. What Are My Rights?

Under the Data Protection Legislation, you have the following rights, which We will always work to uphold:

a) The right to be informed about Our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact Us to find out more or to ask any questions using the details in Section 15.

b) The right to access the personal data We hold about you. Section 13 will tell you how to do this.

c) The right to have your personal data rectified if any of your personal data held by Us is inaccurate or incomplete. Please contact Us using the details in Section 15 to find out more.

d) The right to be forgotten, i.e. the right to ask Us to delete or otherwise dispose of any of your personal data that We hold. Please contact Us using the details in Section 15 to find out more.

e) The right to restrict (i.e. prevent) the processing of your personal data.

f) The right to object to Us using your personal data for a particular purpose or purposes.

g) The right to withdraw consent. This means that, if We are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.

h) The right to data portability. This means that, if you have provided personal data to Us directly, We are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask Us for a copy of that personal data to re-use with another service or business in many cases.

i) Rights relating to automated decision-making and profiling. We do not use your personal data in this way.
For more information about Our use of your personal data or exercising your rights as outlined above, please contact Us using the details provided in Section 15.

It is important that your personal data is kept accurate and up-to-date. If any of the personal data We hold about you changes, please keep Us informed as long as We have that data.

Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

If you have any cause for complaint about Our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. We would welcome the opportunity to resolve your concerns Ourselves however, so please contact Us first, using the details in Section 15.

6. What Data Do You Collect and How?

Depending upon your use of Our Site, We may collect and hold some or all of the personal and non-personal data set out in the table below, using the methods also set out in the table. Please also see Section 14 for more information about Our use of Cookies and similar technologies and Our Cookie Policy at https://www.valorianiuk.com/cookie-policy. We do not collect any ‘special category’ or ‘sensitive’ personal data and / or personal data relating to children and / or data relating to criminal convictions and / or offences.

Data Collected How We Collect the Data
Identity Information including name Through you creating an online account and / or purchasing via our online shop as a guest and / or completing an online enquiry form and / or signing up for special promotion notifications
Contact information including postal address, delivery address, shipping address and Email Through you creating an online account and / or purchasing via our online shop as a guest and / or completing an online enquiry form and / or signing up for special promotion notifications
Payment information including card number, cardholder’s name and expiry date Through you creating an online account and / or purchasing via our online shop as a guest
Profile information including preferences, interests, login details, purchase history Through you creating an online account and / or purchasing via our online shop as a guest
Technical information including device, and operating system. Through you browsing our site and viewing pages, creating an online account and / or purchasing via our online shop as a guest and / or completing an online enquiry form and / or signing up for special promotion notifications

7. How Do You Use My Personal Data?

Under the Data Protection Legislation, We must always have a lawful basis for using personal data. The following table describes how We may use your personal data, and Our lawful bases for doing so:

What We Do What Data We Use Our Lawful Basis
Registering you on Our Site. Personal contact information. In setting up an account with us online we use your basic contact information in order to satisfactorily administer it.
Providing and managing your Account. Personal contact information and / or banking / Financial information. Online administration of your account and purchase transactions.
Providing and managing your access to Our Site. IP address, type device, operating system version, browser version. Length of stay, pages viewed. SEO and improvement of our site services & customer experience.
Personalising and tailoring your experience on Our Site. Personal contact information and/or IP address, type device, operating system version, browser version. Length of stay, pages viewed. SEO and improvement of services.
Administering Our Site. Personal contact information and/or IP address, type device, operating system version, browser version. Length of stay, pages viewed. Operational administration, SEO and improvement of services
Administering Our business. Personal contact and / or purchasing information To meet our tax and regulatory compliance responsibilities
Supplying Our products AND / OR services to you. Personal contact information and / or purchasing information To ensure that our products and services continue to be relevant to our customer base and are fit for purpose and to ensure we do not sell to minors
Managing payments for Our products AND / OR services. Personal contact, address and purchasing information and banking / Financial information To ensure that all product or services are correctly charged to the appropriate authoriser and funds are received before dispatch to the correct shipping address and to ensure we do not sell to minors
Personalising and tailoring Our products AND / OR services for you. Personal contact information and / or purchasing information To ensure that our products and services continue to be relevant to our customer base and are fit for purpose
Communicating with you. Personal contact information and / or purchasing information To ensure you are informed of anything affecting your purchase and its fulfilment or to appraise you of any special offers / discounts that may be of interest you
Supplying you with information by email AND / OR post that you have opted-in-to (you may opt-out at any time by the opt out provision within the email). Personal contact information and / or purchasing information confirmation of purchase and / or refund, shipping updates, confirmation of receipt of enquiry, return of enquiry, fulfilling a request for information

With your permission and / or where permitted by law, We may also use your personal data for marketing purposes, which may include contacting you by email and / or telephone and / or text message and / or post with information, news, and offers on Our products and / or services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with Our obligations under the Data Protection Legislation and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out. We will always obtain your express opt-in consent before sharing your personal data with third Parties for marketing purposes and you will be able to opt-out at any time.

We will only use your personal data for the purpose(s) for which it was originally collected unless We reasonably believe that another purpose is compatible with that or those original purpose(s) and need to use your personal data for that purpose. If We do use your personal data in this way and you wish Us to explain how the new purpose is compatible with the original, please contact Us using the details in Section 15.

If We need to use your personal data for a purpose that is unrelated to, or incompatible with, the purpose(s) for which it was originally collected, We will inform you and explain the legal basis which allows Us to do so.

In some circumstances, where permitted or required by law, We may process your personal data without your knowledge or consent. This will only be done within the bounds of the Data Protection Legislation and your legal rights.

8. How Long Will You Keep My Personal Data?

We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore be kept for the following periods (or, where there is no fixed period, the following factors will be used to determine how long it is kept):

Type of Data How Long We Keep It
Identity Information including name We will retain your personal information on our systems only for as long as we need to, for the ability to provide you with the best possible service and / or experience of our website. We keep contact information (such as account and/or mailing list information) until a user unsubscribes or requests that we delete that information from our live systems. If you choose to unsubscribe, we may keep certain limited information about you so that we may honour your request.
Contact information including postal address, delivery address, shipping address and Email We will retain your personal information on our systems only for as long as we need to, for the ability to provide you with the best possible service and / or experience of our website. We keep contact information (such as account and / or mailing list information) until a user unsubscribes or requests that we delete that information from our live systems. If you choose to unsubscribe, we may keep certain limited information about you so that we may honour your request.
Payment information including card number, cardholder’s name and Expiry Date We will retain your business information on our systems only for as long as we need to, for the ability to provide you with the best possible service and/or experience of our website. We keep contact information (such as account and/or mailing list information) until a user unsubscribes or requests that we delete that information from our live systems. If you choose to unsubscribe, we may keep certain limited information about you so that we may honour your request.
Profile information including preferences, interests, login details, purchase history Until the transaction is complete and/or for up to 30days i.e. Banking/financial data collected as Section of a purchase or refund request is deleted from our payment services 30 days after the request is marked paid. The reason for the 30-day retention period is to prevent customers having to re-enter their CC/banking details if a refund fails or if a payment was marked “Paid” in error. Invoices and receipts related to online purchases are retained for 7 years for tax audit purposes.
Technical information including device, and operating system. We will retain your personal information on our systems only for as long as we need to, for the ability to provide you with the best possible service and/or experience of our website. We keep contact information (such as account and/or mailing list information) until a user unsubscribes or requests that we delete that information from our live systems. If you choose to unsubscribe, we may keep certain limited information about you so that we may honour your request.

9. How and Where Do You Store or Transfer My Personal Data?

We will only store or transfer your personal data within the UK. This means that it will be fully protected under the Data Protection Legislation.

We will only store or transfer your personal data within the European Economic Area (the “EEA”). The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein. This means that your personal data will be fully protected under the Data Protection Legislation, GDPR, and / or to equivalent standards by law.

10. Do You Share My Personal Data?

We will not share any of your personal data with any third parties for any purposes, subject to the following exceptions.

If We sell, transfer, or merge Sections of Our business or assets, your personal data may be transferred to a third party. Any new owner of Our business may continue to use your personal data in the same way(s) that We have used it, as specified in this Privacy Policy.

In some limited circumstances, We may be legally required to share certain personal data, which might include yours, if We are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

If any of your personal data is shared with a third party, as described above, We will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, Our obligations, and the third parties’s obligations under the law, as described above in Section 9.

If any personal data is transferred outside of the EEA, We will take suitable steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation, as explained above in Section 9.

If We sell, transfer, or merge Sections of Our business or assets, your personal data may be transferred to a third party. Any new owner of Our business may continue to use your personal data in the same way(s) that We have used it, as specified in this Privacy Policy.

In some limited circumstances, We may be legally required to share certain personal data, which might include yours, if We are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

11. How Can I Control My Personal Data?

1.1 In addition to your rights under the Data Protection Legislation, set out in Section 5, when you submit personal data via Our Site, you may be given options to restrict Our use of your personal data. In particular, We aim to give you strong controls on Our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from Us which you may do by unsubscribing using the links provided in Our emails and at the point of providing your details and by managing your Account).

1.2 You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

12. Can I Withhold Information?

You may access certain areas of Our Site without providing any personal data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.
You may restrict Our use of Cookies. For more information, see Section 14 and Our Cookie Policy at https://www.valorianiuk.com/cookie-policy.

13. How Can I Access My Personal Data?

If you want to know what personal data We have about you, you can ask Us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email or postal addresses shown in Section 15. To make this as easy as possible for you, a Subject Access Request Form is available for you to use. You do not have to use this form, but it is the easiest way to tell Us everything We need to know to respond to your request as quickly as possible.

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover Our administrative costs in responding.
We will respond to your subject access request within 5 working days and, in any case, not more than one month of receiving it. Normally, We aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date We receive your request. You will be kept fully informed of Our progress.

14. How Do You Use Cookies?

Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our products AND / OR services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

All Cookies used by and on Our Site are used in accordance with current Cookie Law.

Before Cookies are placed on your computer or device, you will be shown a popup requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of Our Site may not function fully or as intended.

Certain features of Our Site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser’s settings as detailed below, but please be aware that Our Site may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.

Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our products AND / OR services. For more details, please refer to Our Cookie Policy at https://www.valorianiuk.com/cookie-policy.

15. How Do I Contact You?

To contact Us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details (for the attention of Dino Manciocch:

Email address: info@valoriani.co.uk
Telephone number: 01772 250000
Postal Address: Unit 3 & 4 The Old Brewery Trading Estate Mona Place, Croft Street, Preston, Lancashire, PR1 8XA

16. Changes to this Privacy Policy

We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if We change Our business in a way that affects personal data protection.

Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date. This Privacy Policy was last updated on 24th July 2020.